To maintain the integrity of the customer experience, the website's design and flow were optimized to reflect Flormar's brand perception accurately. The site evolved from a mere shopping portal to an experiential hub where users can engage with other customers' product experiences and social media posts. During this process, I also updated the mobile application to ensure it mirrored the website's visual language, offering users a more seamless shopping experience. To boost sales not only in Turkey but globally, we developed separate catalog sites, each preserving the visual language and user experience. Customized sites were created for various countries and languages, such as .com for the global market and .es for Spain.